Privacy Policy

1. Overview

In this Privacy Policy, 'us', 'we' or 'our' means the business of Cuppa Of Life Pty Ltd (ACN 661 597 342) and our related bodies corporate (referred to in this Policy as

Your privacy is important to us and we are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) (Privacy Act), which includes the Australian Privacy Principles and any related privacy codes.

This Policy applies to all personal information collected by Please read this Policy carefully and contact us using the details below if you have any questions.

By accessing and providing your Personal Information to us you consent to your personal information being collected, stored and used in accordance with this Policy.

2. Information we may collect

2.1 Personal information

Personal information includes a broad range of information, or an opinion, that could identify an individual and includes:

  • an individual’s name and email address

  • internet protocol (IP) addresses

  • information contained in any communications between you and us;

  • any information about you that you provide through use of our Services, including information you provide if you participate in a survey, promotion, or competition.

2.2 Sensitive information

The Privacy Act 1988 classifies certain types of information as “sensitive information” – such as information relating to your ethnicity, political affiliation, sexual orientation or religion. We will not collect, disclose or use such information without your prior consent.

2.3 Deletion

We delete or destroy personal information when we no longer need it unless we are otherwise required or authorised by law to retain the information.

3. Why we collect your personal information

We collect and use your personal information in accordance with the Privacy Act so that we can conduct our business and provide our services.  Your personal information is collected and used for the following purposes:

(a)  to provide you with our products and services-

(b)  to give you information about our services;

(c)   to create your account;

(d)  to administer surveys and develop our services in response to information that you provide to us;

(e)  to administer promotional activities conducted by us or our business partners;

(f)    to send you administrative messages, reminders, technical notices, updates, security alerts and any information requested by you;

(g)  to comply with any legal requirements;

(h)  for any related purpose for which we are entitled to use your personal information; and

(i)    for any other purpose for which you give your consent.

4. How we collect your personal information

4.1 Received from you

We collect personal information when you:

(a)  set up an account with us;

(b)  use our services;

(c)   share personal information with us through our services or communicate with us for any purpose relating to our services;

(d)  participate in one surveys, promotions or competitions; and

(e)  access Content

4.2 Cookies

We use cookies to collect personal information when you access

(a) Cookies are small data files transferred onto devices from websites.

(b) When you use or access, we may collect information from your device by sending and storing cookies.

(c) Cookies tell us when you access, which pages you visit and the information you download or access. They also remember your details and preferences so you can easily continue your session when you return to

If you do not want to activate cookies, you can opt out of receiving them by amending the settings of your browser.  You may find that some parts of will have reduced personalisation if you do so.

4.3 Anonymous interaction

There may be circumstances where you wish to contact us on an anonymous basis, such as for a general inquiry.  We may need, at a minimum, your name and contact details to allow us to handle your enquiry or request however we will also hold information about your use of the services on an anonymous or de-identified basis where we do not need to hold personal information about you.

In addition, if you participate in live events that we stream, you will need to provide your name and email address in order to participate.

5. Disclosure

5.1 Within Australia

We may disclose your personal information to the following third parties for the purposes described in this Policy:

(a)  our employees, related entities and employees of those entities;

(b)  our business partners, including the owners or operators that has engaged us to create this platform;

(c)   our sponsors or promoters of any competition that we conduct;

(d)  any third parties authorised by you to receive information held by us;

(e)  government, regulatory and law enforcement agencies as required, authorised or permitted by law.

5.2 Outside Australia

(a)  We may disclose your personal information to third-party service providers who assist us with our business functions and who may operate from locations outside Australia. As some of these entities are global, we cannot say with certainty where their servers are located or the countries out of which they operate.  These locations may be subject to change without notice to us.

(b)  By providing us with your personal information, you consent to us disclosing your personal information to overseas third parties and acknowledge that we will take reasonable steps to ensure that overseas third parties deal with your personal information in a way that complies with the Privacy Act and the Australian Privacy Principles.

6. Security

We hold your personal information in hardcopy and/or electronic formats, in secure databases operated by our third-party service providers.

We protect the personal information we hold through encryption, firewalls and login password protocols, and auditing.

While we take reasonable steps to ensure your personal information is protected from loss, misuse and unauthorised access, modification or disclosure, security measures over the internet can never be guaranteed. This means we cannot guarantee the security of your personal information. In the event of a data breach, we will comply with the required data breach reporting laws.

7. External links

Our Platform may contain links to websites, other apps and media platforms operated by third parties. Those links are provided for convenience and may not remain current or be maintained.  Unless stated otherwise, we are not responsible for the privacy practices of, or any content on, those linked websites and we have no control over those linked websites.